Marketing Talk (the hidden formula)
audrey: Health is Wealth - buzz me about it!
Gerald: hi I missed your last chat can you say it again?
audrey: what sort of products do you mean?
Gerald: just curious because your tagline is health is wealth
audrey: health is wealth
nobody can deny that
Gerald: yes adn usually you sell something with it
audrey: not necessarily
Gerald: hmm that's good, no hard sell
audrey: why bother
there's too many hard selling going around anyway
i just want to promote healthy way of life
Gerald: It is hard to put that in a sales letter don't you think?
audrey: why would it be?
a salesletter doesn't sell
it's not supposed to hard sell anyway
salesletter is supposed to create pain and hit the pain and then present a solution
Gerald: ok, but there is a click here to find out more button, if you are interested
audrey: yah only if you're interested
otherwise don't click
Gerald: hey that is a good strategy and I like it 1create pain,, 2 hit the pain 3, provide solution 4 only if you are interested, whilst stock last 5 sign up for my newsletter
audrey: err it's basic marketing
Gerald: but sometimes people forget
audrey: that's why you have to make an effort to remember
it's the basics of copywriting
not like i'm any good at writing copy
Gerald: but maybe not in the same flow or is it? Then I must have reinvented the wheel again
audrey: always the same flow
create / identify pain hit the pain harder then present a solution
Gerald: great then but we forget to add in testimonails
and what the experts says what number do you think those should be?
audrey: what number?
what do you mean?
Gerald: following the five step systerm above
audrey: the more the better isn't it?
Gerald: Do you think it will distract people from the main message, is it better to keep it short and simple
audrey: depends on the product and market
Gerald: but usually sales letter are long anyway it all boils doen on the three points you mentioned 1 create pain 2, hit the pain, 3, provide teh solution 4 If you don't buy I don't really care
haha, wow that is powerful
audrey: yes salesletter are long
coz you need to cater for ppl who constantly need more info and more testimonials
those who don't want to read they will just skim thru
and read the important points
Gerald: but it shouldn't dilute the main message
audrey: of course
Gerald: the most important thing is to GET IT NOW
audrey: yes
create urgency
Gerald: I remember the two question why should I buy from you and why should I buy from you now
audrey: yup
Gerald: But usually in my day to day experience, and I know people feel the saem, we don't usually buy the salestalk If they push a bit harder we will say NO and that's it
Therefore I think it shoudl be gentle with no pressure involved
audrey: yup
if they're not interested why bother convincing them?
which is always a problem i find with ppl who are into network marketing
Gerald: But still teh URGENCY must be there, otherwise, the GET IT NOW message will be lost
audrey: well urgency can be in terms of limited time offer, limited quantity offer
it's all up to your creativity
Gerald: hmmm, the focus can be on the product, or back on the customer and h is needs
audrey: the focus should be on how the product is a solution to the pain the customer is suffering
Gerald: Harv Eker said irresistable offer
And how it will make you feel good
audrey: not only he says it la all great marketers say the same thing
Gerald: And then there is the benefit vs features
audrey: always highlight benefit not fiatures
Gerald: For example why would I buy a sewing kit from a 90-ear-old woman?
There is such a website, which I find INTERESTING but will I buy?
Gerald: hi I missed your last chat can you say it again?
audrey: what sort of products do you mean?
Gerald: just curious because your tagline is health is wealth
audrey: health is wealth
nobody can deny that
Gerald: yes adn usually you sell something with it
audrey: not necessarily
Gerald: hmm that's good, no hard sell
audrey: why bother
there's too many hard selling going around anyway
i just want to promote healthy way of life
Gerald: It is hard to put that in a sales letter don't you think?
audrey: why would it be?
a salesletter doesn't sell
it's not supposed to hard sell anyway
salesletter is supposed to create pain and hit the pain and then present a solution
Gerald: ok, but there is a click here to find out more button, if you are interested
audrey: yah only if you're interested
otherwise don't click
Gerald: hey that is a good strategy and I like it 1create pain,, 2 hit the pain 3, provide solution 4 only if you are interested, whilst stock last 5 sign up for my newsletter
audrey: err it's basic marketing
Gerald: but sometimes people forget
audrey: that's why you have to make an effort to remember
it's the basics of copywriting
not like i'm any good at writing copy
Gerald: but maybe not in the same flow or is it? Then I must have reinvented the wheel again
audrey: always the same flow
create / identify pain hit the pain harder then present a solution
Gerald: great then but we forget to add in testimonails
and what the experts says what number do you think those should be?
audrey: what number?
what do you mean?
Gerald: following the five step systerm above
audrey: the more the better isn't it?
Gerald: Do you think it will distract people from the main message, is it better to keep it short and simple
audrey: depends on the product and market
Gerald: but usually sales letter are long anyway it all boils doen on the three points you mentioned 1 create pain 2, hit the pain, 3, provide teh solution 4 If you don't buy I don't really care
haha, wow that is powerful
audrey: yes salesletter are long
coz you need to cater for ppl who constantly need more info and more testimonials
those who don't want to read they will just skim thru
and read the important points
Gerald: but it shouldn't dilute the main message
audrey: of course
Gerald: the most important thing is to GET IT NOW
audrey: yes
create urgency
Gerald: I remember the two question why should I buy from you and why should I buy from you now
audrey: yup
Gerald: But usually in my day to day experience, and I know people feel the saem, we don't usually buy the salestalk If they push a bit harder we will say NO and that's it
Therefore I think it shoudl be gentle with no pressure involved
audrey: yup
if they're not interested why bother convincing them?
which is always a problem i find with ppl who are into network marketing
Gerald: But still teh URGENCY must be there, otherwise, the GET IT NOW message will be lost
audrey: well urgency can be in terms of limited time offer, limited quantity offer
it's all up to your creativity
Gerald: hmmm, the focus can be on the product, or back on the customer and h is needs
audrey: the focus should be on how the product is a solution to the pain the customer is suffering
Gerald: Harv Eker said irresistable offer
And how it will make you feel good
audrey: not only he says it la all great marketers say the same thing
Gerald: And then there is the benefit vs features
audrey: always highlight benefit not fiatures
Gerald: For example why would I buy a sewing kit from a 90-ear-old woman?
There is such a website, which I find INTERESTING but will I buy?
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